This study was originally published by NORML and appears here with permission.

Consumers’ decisions regarding whether to purchase cannabis products from the legal market or the unregulated market are influenced primarily by price and convenience, according to data published in the Journal of Studies on Alcohol and Drugs.

Canadian researchers surveyed a cohort of more than 11,000 marijuana consumers in the United States and Canada. Respondents said that they were most likely to forgo accessing marijuana from the legal marketplace if they believed that they could obtain cheaper products more conveniently from unregulated sources.

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