Weed drinks have been taking off, but they’re still not at the same level as other cannabis products. Vapes, edibles, and stronger batches of cannabis flower have been selling well for a variety of users, from newbies to experienced cannabis consumers.

Cannabis drinks stand in an awkward place; while there’s a growing interest in a “California sober” lifestyle, a lot of people don’t get why they should drink cannabis from a can when they could ingest it in other more traditional ways. The weedy flavor is also difficult to get used to.

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Why Cannabis-Infused Drinks Are Hit Or Miss
Photo by Elsa Olofsson via Unsplash

Replacing a weed gummy or a joint with a cannabis drink isn’t an ideal solution. These drinks provide a different effect, something that’s much more light than what edibles are known for.

The makers of Cann seltzertold INSIDER they wanted to create a cannabis drink that people could consume in social situations, containing between 2-4mg of THC. With some CBD in the mix, the drink’s experience is one that Cann describes as a plateau instead of a spike.

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Not all cannabis drinks are like Cann seltzer; some have higher amounts of THC and can produce more powerful results. Still, when comparing cannabis drinks to other forms of consuming cannabis, drinks are more consistent and less surprising than edibles. Drinks start to have an effect the minute they’re in your mouth, being absorbed through your bloodstream through your mouth, esophagus, and stomach.

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If you have to compare it to any other cannabis substance, a cannabis drink provides an experience that’s to smoking a joint. You can tell the high is kicking in soon after you ingest it.

“If anyone asks us, ‘How high does this get me?’ — it’s the strength of light beer or glass of wine, but instead of getting drunk, you are high,” said Luke Anderson, co-founder of Cann seltzer.

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It’s only recently that cannabis companies have started to successfully incorporate cannabis into drinks. Cannabis drinks have had a tough time taking off, especially since cannabinoids like THC and CBD are difficult to infuse into substances that have no fat in them.

Canna drinks have had a bit of success with new technology, but it’s a growing market that will hopefully develop a faithful set of followers once there’s more variety and accessibility.

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