Senator Patty Murray is the second most powerful woman in the government, and she is clearly supportive of the cannabis industry. The stereotype of the industry is more of a stoner dude being chill, but times have changed. And now, on Women’s Day, women are making an impact on weed. Women represent 50.4% of the US population and 50.3% in Canada. While the industry is still driven by men, women are having a big economic impact. They have drive companies, have been a voice in how cannabis is grown, and have an significant impact on which products are purchased.
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The number of cannabis consumers in the U.S. who identify as women is also growing. The rate of growth for female consumers in the U.S. is outpacing that of males — 55% vs. 49%, respectively. And it even with Gen Z, which is drifting away from alcohol and embracing marijuana. So as consumers, they have a valuable part of the industry.
And while fewer in number, women now account for 39% of marijuana executives helping drive the industry. The star is Nancy Whiteman at Wana Brands. As Co-founder and CEO, she has position the edible company to be stocked on the shelves in mainstrain stores as soon as it is possible. Rescheduling can see her have a huge win. She has the vision to see the future of how products are sold to the public.
Debra Brochardt founded Green Market Report and established the business magazine as the most reliable and trusted site for clear, honest industry information. Shanita Penny has been helping shape public policy at the Coalition for Cannabis .
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Women buy 61.2% of wines under US$20 a bottle, which make them a huge force in the time industry. It also shows frequency and volume. As cannabis becomes more mainstream, this will a key driver in the vape and edible portion of marijuana.
