Actor, writer, producer and favorite Canadian Seth Rogen just announced plans to bring his weed lifestyle company, Houseplant, to America. It’s a company he started with his longtime writing partner Evan Goldberg in 2019, in partnership with Canopy Growth.

Houseplant, a company that sells marijuana and useful paraphernalia, is a project Rogen has been working on for the past 10 years. Products will be available for sale in California starting next week. The internet promptly freaked out.

Rogen, one of Hollywood’s biggest proponents of weed and maker of stoner comedies, made the reveal on Monday through a video he Tweeted. He calls Houseplant the work he’s most proud of.

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Houseplant not only sells weed personally vetted by Rogen himself, but also ashtrays, lighters, ceramics and plenty of accessories.

Because it’s Seth Rogen, the internet responded to the news with great excitement, jokes and varying degrees of inferiority since Rogen has apparently mastered ceramics and launched a weed business throughout the course of the pandemic while the rest of us have survived and baked bread. Anyway. Here are some of the best reactions prompted by Rogen’s announcement:

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